In an environment where people are constantly looking for and finding smarter and more efficient ways to address their needs, understanding the customer; both existing and potential is of prime importance for a marketer. When it comes to marketing products that have a high involvement for the customers, like a motorbike, this understanding becomes even more crucial. There are several ways of classifying the unique needs people, profiling being a commonly used way. In this study, a very unconventional mode of profiling customers based on their own perception about the kind of relationship they share with their motorbike is used. A mixed methodology research approach is used in this study. The primary data is collected through a questionnaire, and semi-structured interviews, which were formulated after an extensive study of the existing literature. The survey sample size is 100 respondents who own a motorbike. The 14 motorbike owners who participated in the interview are a different sample from the survey sample. The primary data from the questionnaire is analyzed using the factor analysis, cluster analysis, discriminant analysis, and the KANO model. The semi-structured interviews were analyzed using the cluster analysis. The profiles or segments made in this study are based entirely on the findings and the analysis of primary data.