India, one of the developing economies where agriculture is a predominant occupation of the large number of masses. Agriculture in India is a gamble of monsoon. Though it provides employment to nearly 50% of population, the farmers are in plightful situations. The farmers are poor and debt ridden. They commit suicides as unable to cope up the adversaries of man and the nature. In such a scenario they need to have another option of earning. Dairy provide the way to come out from the adverse situations. In the present research article efforts are made to highlight the dairy business as one of the promising allied sector of agriculture.