The Healthcare sector has undergone drastic transformation in the recent times. Mobile Technology, an extension of the electronic healthcare mechanism promises to deliver high quality care at the convenience of the consumer at lower cost. M-health is defined as “medical and public health practice supported by mobile devices, such as mobile phones, tablets, personal digital assistants (PDA’s) and other wireless devices”. While on consumer end healthcare is shifting towards ‘Personalized Care”, mhealth offers providers a platform to access patient’s health data in a convenient way. The better insights about human genome along with technologies which use personalized approach, will enable users to be in charge of their health in a more efficient and effective manner. mHealth will enable provision of personal toolkits to manage chronic and acute conditions. Enabled by technology, connectivity and data, mass customization is helping mHealth solutions to flourish. Reflecting upon these factors, a research study was conducted to examine if Indian urban consumers are open to the use of mobile health applications to manage their personal health. The findings and suggestion of the study will add to the emerging area of mHealth and mHealth applications. In addition, the research can also be considered for designing mobile health applications based on consumer insights. The area of the research being new and upcoming in the health sector preview, current article presents the detailed review of the literature conducted as part of the above research study.