Development of Green Marketing in India
As today’s consumer become more and more conscious of natural products. Businesses are beginning to modify own thoughts and behavior in an attempt to address the concerns of consumers. Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing involves developing and promoting products and services that satisfy customers want and need for quality, performances, affordable pricing and convenience without having a detrimental impact on the environment. Now it is very necessary for India to the promotion of environmentally safe and beneficial products, under the Green marketing business when specific products were identified as harmful to the earth’s atmosphere. As the result, new “green” products were introduced that were less damaging to the environment. Green marketing includes ecologically safer products, recyclable and biodegradable packaging and better pollution controls. Especially packaging made from recycling paper, phosphate-Free detergents, and refillable containers for cleaning products and bottle using less plastic. Using this ‘’Greenness” concept consumer determine the fate of a company, green marketing imparts proactive strategies to these companies to cater the market by imparting natural friendly product or services. Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities including product modification, changes to the production process, packaging changes, as well as modifying advertising, selling and service of products based on their environmental benefits. For this, the companies will have to find out and go for new technologies, for handling waste, sewage, and air pollution by providing the truly natural product. For this regard company may manifest these concerns through experiment. Conclusion:- Moreover man limited resources on the earth, with which she/he must attempt to provide for the worlds unlimited wants. The marketer should go for the adoption of green marketing by competitive advantage, corporate social responsibilities, Government pressure, competitive pressure, and cost or profit issues.
Published by: Dr. Pranesh Kulkarni
Author: Dr. Pranesh Kulkarni
Paper ID: V3I2-1198
Paper Status: published
Published: February 21, 2018
PCA Technique for Recognition of Face
Face is a complex multidimensional structure which needs a good computing technique for recognition. Our present approach treats face recognition as two-dimensional recognition problem. In this scheme face recognition is done by Principal Component Analysis (PCA). Face images are projected onto a face space that encodes best variation among known face images. The face space is needed by eigenface which are eigenvectors of the set of faces, which may not correspond to general facial features such as eyes, nose, and lips. The eigenface approach uses the PCA for recognition of the images. The system performs by projecting pre extracted face image onto a set of face space that represents significant variations among known face images. Face will be categorized as known or unknown face after matching with the present database. If the user is new to the recognition system then his/her template will be stored in the database else matched against the templates stored in the database. The variable reducing theory of PCA accounts for the smaller face space than the training set of face.
Published by: P. BhagyaSri, K. SaiRatna, K. Aswini, K. Sahana, T. Vijaya Kumar
Author: P. BhagyaSri
Paper ID: V3I2-1195
Paper Status: published
Published: February 21, 2018
Plant Diversity of Jeypore Reserve Forest, of Assam, North East India
Plant diversity of Jeypore Reserve Forest was studied during session 2012- 2015 to analyze diversity richness and correlation between diversity richness at species level. All trees greater than or equal to 10cm dbh at 1.3 m, shrubs and herbs were recorded. A total of 251 species belonging to 187 genera under 103 families and 4 unidentified species have been documented. A total of 94 tree species 55 Shrub species, 51 Herb species and 51 Climbers were recorded. The present study can serve as information for long time monitoring and sustaining the plant diversity of the forest.
Published by: Bhaskar Rajbonshi, M. Islam
Author: Bhaskar Rajbonshi
Paper ID: V3I2-1191
Paper Status: published
Published: February 21, 2018
A Novel Method of Saving Life of Human from Different Disaster Activities Using Controller
Now a days there are different things happening across the world which like any natural disaster or any manmade activity which could damage the life of human. So Technology is changing so much rapidly. We all have to take the advantage of this rapidly changing technology for making the life of human being safe and secure. So one can make use of ARM controller, Raspberry Pi, VLSI technology for saving human being from these disaster activities. Generally in our day today life we came to know the different disaster activities like Land Sliding, Building Collapse, and LPG explosion, Tsunami etc.[1] So there would be the chances that many human being buried under earth surface because of the above any activity. Here we are using Arduino based system for checking the victims under the earth surface. In market Aurdino modules are easily available with much cheaper rate. Arduino is an easily available in electronics platform based on easy of hardware and software. Arduino boards are able to read inputs from different sensor and transducers to produces the required output to control the specific application. [5]
Published by: Shinde M. T, Chavan G. A, Hajare R. N, Thokal P. V
Author: Shinde M. T
Paper ID: V3I2-1189
Paper Status: published
Published: February 21, 2018
A Smart Phone Enabled Behavior Monitoring System for Alerting Distracted Drivers
The objective of A smart phone enabled behavior monitoring system for alerting distracted drivers work is to build a driver monitoring system. Nowadays because of the road accidents every year the death rate keep on increasing and the vehicle production rate is also increasing. So Drive Safe application is developed to alert the drivers for dangerous driving events with respect to driver behavior and road conditions. This system focuses on five of the most commonly occurring dangerous driving events: drowsy driving, inattentive driving, lane weaving and drifting, vehicle detection and messaging system. Driver behavior is monitored with his head pose and eye state using front camera of the mobile. If the driver head pose and eye state conditions are detected not correct means that the driver is drowsy or inattentive. Similarly in the rear camera the dangerous driving condition at the road are detected with respect to lane conditions and vehicles (living being, non-living being) on the road. If he driver driving badly with respect to lanes on the road and if any vehicles coming in front of the vehicle very close it will be detected. For the above system detected dangerous events on any of the camera, the system alerts the driver by displaying an alert icon on the phone’s touch screen along with an audible alert message. To process the video frames from both front and rear camera a context switching algorithm is used. So that the driver will be notices in both the way and alerted for them. A messaging system is also employed to know the urgent and important calls while the driver is driving. A text message saying that the driver is busy is send to the caller who is making more number of calls. So that the driver can know about the urgent and important information’s even while driving.
Published by: J Kanimozhi, R Subramanian
Author: J Kanimozhi
Paper ID: V3I2-1188
Paper Status: published
Published: February 21, 2018
Cloud Based File Sharing and User Revocation System Using Key Aggregate Searchable Encryption
The potential of by selection sharing encrypted knowledge with totally different users via public cloud storage might greatly ease security issues over unintended knowledge leaks within the cloud. A key challenge to coming up with such coding schemes lies within the economical management of coding keys. the specified flexibility of sharing any cluster of chosen documents with any cluster of users demands totally different coding keys to be used for various documents. However, this additionally implies the requirement of firmly distributing to users an outsized variety of keys for each coding and search, and people users can got to firmly store the received keys, associate degreed submit an equally sizable amount of keyword trapdoors to the cloud so as to perform search over the shared data. The tacit want for secure communication, storage, and complexness clearly renders the approach impractical. during this paper, we have a tendency to address this sensible downside, that is essentially neglected within the literature, by proposing the novel conception of key combination searchable coding (KASE) and instantiating the conception through a concrete KASE theme, during which an information owner solely must distribute one key to a user for sharing an outsized variety of documents, and therefore the user solely must submit one trapdoor to the cloud for querying the shared documents. the protection analysis and performance analysis each ensure that our planned schemes square measure incontrovertibly secure and much economical.
Published by: Ansh Gupta, Akshada Navale, Diksha Pardeshi, Pooja Vaidkar, Prof. Minal Chalakh
Author: Ansh Gupta
Paper ID: V3I2-1185
Paper Status: published
Published: February 21, 2018
Business Development for Philips Solar business in Delhi & West UP
LED are the innovative products which turned out to be the digital version of light. The light emitting diode is the new form of light, which is highly efficient and energy saving. It lasts long and the light output is also high when compared to the traditional CFL Bulbs where 40% lumens are exited out as heat and only the rest is used as a productive one. Solar LED is just one-time investment and requires minimum care and since it is not CFL but LED light, it is more efficient because of the coating used in the CFL which helps in reflecting the light towards work area and only 20% amount of light is generated as heat and which cannot be used for the roads. From the findings and interpretations of the study done on solar energy through research papers, government websites and through conducting a survey, it can be said that solar energy products have a great future ahead. Solar energy is also considered as a fuel of future by all the scientists and researchers. Through all this research, I come up with the conclusion that India is far behind in the development of solar power nation and is not moving in a good direction. Government and private solar companies has to work hand in hand to develop and promote solar energy products. Solar companies can provide samples and special benefits to buyers of solar energy which will increase the awareness and will help in changing perception of the customers. It will motivate the investors to invest more in solar and it will be considered as a positive impression of buyers. For promoting solar energy in private companies, CSR can play a vital role and the companies will be ready to invest in eco-friendly source of energy.
Published by: Sanjit Singh Lamba, Shinu Vig
Author: Sanjit Singh Lamba
Paper ID: V3I2-1159
Paper Status: published
Published: February 21, 2018
Modified form of Reynolds Equation for Porous Cosine-Form Convex Curved Plates with Couplestress Effects
This paper presents the theoretical study of couplestress effect on the squeeze film lubrication of cosine form of convex curved plates in which the upper plate has rough structure and lower plate is with porosity in the presence of an externally applied magnetic field .The gap between the plates is filled with non-Newtonian conducting lubricant of film thickness which consists of nominal smooth and rough part. The modified Reynold’s equation is derived using Christensen’s stochastic theory for rough surfaces. Expressions for dimensionless pressure distribution, load carrying capacity and squeeze film time are derived. The solution of the modified Reynold’s equation is obtained and for various physical parameters the results are discussed in terms of squeeze film characteristics of the bearings and graphs are plotted for the results. It is seen that for couplestresses in the presence of transverse magnetic field surface roughness effects are more prominent as compared to non-conducting Newtonian fluid(NCNF) in case of cosine form of convex curved plates. Tabulated values shows, for increased values of couplestress parameter, magnetic and roughness parameter load capacity and squeeze film time increases in transverse roughness case and these quantities decreases in case of longitudinal roughness and also decrease in load carrying capacity and response time is seen in case of permeability compared to impermeable case.
Published by: Syed Arishiya Naseem Fatima, Trimbak Biradar, Hanumagowda B. N
Author: Syed Arishiya Naseem Fatima
Paper ID: V3I2-1183
Paper Status: published
Published: February 21, 2018
Scheduling and Planning of Casting Operation in Cast Iron Foundry Using JIT
There are several methods and strategies for production planning which are effectively implemented in the metal industry and in the automobile and machine tools industry in particular. However, small research has been published regarding scheduling in foundry operations. Therefore, the main aim of this paper is to develop a new mathematical model for scheduling foundry operations based on JIT (Just in Time) perception. The research strategy includes a review of available literature and combination of the developed mathematical model into a foundry for testing the model with true data. The planned model is successfully implemented into the ERP (Enterprise Resource Planning). The conclusions presented in this paper are based on the results of the tests carried out in the single foundry.
Published by: Navinmeshak, Subbiah
Author: Navinmeshak
Paper ID: V3I2-1186
Paper Status: published
Published: February 21, 2018
IoT Based Smart Fire Emergency Response System
Modern buildings around the world have become complex and augmented. Given the structural characteristics of modern buildings, quick evacuation using emergency exits or evacuee guidance markers during blackouts due to fire, building collapse, earthquakes, or aging of buildings need to be possible. This paper suggests an Internet of Things(IoT)-based intelligent fire emergency response system that can control directional guidance intelligently according to the time and location of a disaster and the design of an integrated control system using wireless sensor networks to address the problems with existing fire emergency response systems in times of fire or building collapse.
Published by: Noorbasha Johnsaida, Lakkisetty V. Rahul, Tadi Shalini
Author: Noorbasha Johnsaida
Paper ID: V3I2-1175
Paper Status: published
Published: February 14, 2018