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Research Paper

Applications of operations research in advertising media

Undoubtedly one of the most crucial functions in a service or product’s life is the prospect of it being most effectively marketed to its potential customers. This makes advertising one of the most important functions of a firm. Efficient and effective marketing involves soliciting and engaging best possible market segments and providing vital information about the product’s existence to existing and prospective users. Any advertising endeavor is structured in a manner that it has a powerful impact on the segments targeted in a given budgetary constraint and a set of quantitative, qualitative constraints. The paper talks about the use of linear programming models and regression analysis which are used in the optimum selection of media to maximize profits under given budgetary constraints. It also talks about the limitations of using the above-mentioned techniques. In an ever-changing, competitive environment and the existence of various products that have to be marketed by the same firm, operations research provides flexibility in decision making by providing various alternative feasible solutions.

Published by: Sanishtha Bhatia, Shireen Samir Wagh, Shanav Jalan, Sanchit Pandey, Schnella Dias

Author: Sanishtha Bhatia

Paper ID: V3I10-1175

Paper Status: published

Published: October 23, 2018

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Research Paper

A comparative study on inhaled Corticosteroids versus Placebo in the management of Chronic Obstructive Pulmonary Disease

Role of inhaled corticosteroids (ICS) in COPD is a controversial subject. Studies have reported conflicting results on the effect of ICS therapy in COPD. This study aims to assess the role of inhaled Corticosteroid (Budesonide-400ug) in the management of COPD. METHODS: Fifty Patients with newly diagnosed Stage 3 or 4 COPD as per Gold guideline were selected. Baseline FEV1, number of hospitalisation and exacerbations were entered. The patients were randomly assigned to receive Long acting beta2 agonist (LABA) (FORMOTEROL 6ug) + long acting muscarinic antagonist (LAMA) (TIOTROPIUM 18ug) + placebo or (FORMOTEROL 6ug) + (TIOTROPIUM 18ug) + Inhaled corticosteroid (ICS) (BUDESONIDE400ug). All drugs were given as metered dose inhalers with spacer. Patients were reviewed after one year and reassessed FEV1, number of exacerbations and hospitalisation. Data was analysed with SPSS version16. Demographic and baseline parameters were comparable in both groups. Both treatments brought significant reduction in hospitalisation rate (p value -.002 and .009 respectively). But there was no difference between two groups with respect to hospitalisation rate (P value-.825). There was reduction in exacerbation rate in both treatment groups (p value .001 each). But the difference in exacerbation rate between two groups was not statistically significant (P value-.192). FEV1 was found to be declining in both treatment groups. Local side effects like oral candidiasis were more common in steroid group. The inhaled bronchodilators (LABA+LAMA), as well as inhaled bronchodilators with inhaled steroid (LAMA+LABA+ICS), bring significant reduction in exacerbation and hospitalisation rates of COPD. But the addition of inhaled steroid with bronchodilators does not bring about any additional advantage in bringing down the exacerbation or hospitalisation rates further.

Published by: Dr. Shone P James, Dr. Davis Paul, Dr. Dinesa Prabhu, Dr. P S Shajahan, Dr. K P Venugopal

Author: Dr. Shone P James

Paper ID: V3I10-1171

Paper Status: published

Published: October 23, 2018

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Research Paper

Operations research in food delivery

In this paper, we explore the use of Operations Research in food delivery companies and how restaurants can choose between emerging food delivery companies using Transportation problems. The model used identifies the source that is the restaurant from where the quantity of food will be delivered to the destination that are the food delivery companies that want to grow their business by getting maximum amount of quantity from restaurants that can be delivered through them so that they can earn their profit and the restaurants can aim for cost minimization. The creation and use of a mathematical model helps in understanding the logical and systematic process and approach that can be used by food deliveries and business to make a decision regarding the decision of distribution. However as there are no exact figures used in this paper, this just gives an overview of how transportation modelling can be used in the decision making of the food delivery companies and restaurants.

Published by: Megha Gera, Netal Nawander, Neha Tharwani, Paalan Bhatia

Author: Megha Gera

Paper ID: V3I10-1169

Paper Status: published

Published: October 22, 2018

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Case Study

Visionary educationist: A case study of Dr. Prabir Sarkar

The main objective of the present study was to examine the educational and social contributions of Dr. Prabir Sarkar a visionary educationist towards tribes in Amarkantak region of Madhya Pradesh, India. A case study was conducted through personal interview followed by participatory and non- participatory observation for data collection. The secondary data were collected from printed media. The main educational contributions of Dr.Sarkar are tribal education, women education, residential-based education, free education, value-based- character building education, health, and natural education. He is also fighting for eliminating social evils like social discrimination, educational inequalities, deep-rooted corruption, poverty, dogmas, Irrationalities, and superstition in tribal communities.

Published by: Brundabana Meher

Author: Brundabana Meher

Paper ID: V3I10-1160

Paper Status: published

Published: October 22, 2018

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Research Paper

Application of game theory in water resource management

With this research paper, we aim to analyze the effectiveness of Game Theory in Water Resource Allocation through simple two-by-two symmetric water resource games. The results of examples using three kinds of game theory icons are scanned to compare cooperative and non-cooperative game players. The highest payoff is achieved when both the players cooperate hence this paper explains how decision makers’ rational behavior, who are trying to maximize their own objectives, might result in overall Pareto-inferior outcomes.

Published by: Simran Jhawar, Soumya Agarwaal, Taarini Oberoi, Tejas Sharma, Aarya Thakkar

Author: Simran Jhawar

Paper ID: V3I10-1172

Paper Status: published

Published: October 22, 2018

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Review Paper

Geriatric health care– Review article

People aged 65 to 74 years are the new or young elderly who tend to be relatively healthy and active; People aged 75 to 84 years are the old or mid-old, who vary from those being healthy and active to those managing an array of chronic diseases; People 85 years and older are the oldest-old, who tend to be physically frailer. According to the WHO, the global population is increasing at the annual rate of 1.7 percent, while the population of those over 65 years is increasing at a rate of 2.5 percent. Physiologic changes have a cumulative effect as they relate to the continuum of biologic, psychologic, social, and environmental processes of aging. Changes occur for all people, tissues, and organs, however, these changes occur with differing rates and individual variability. The loss of elders' ability to function to capacity includes a decline in respiratory function and the inability to accommodate to temperature changes. It is important for the dental team to be aware of these changes; in particular when older adults are challenged by trauma, acute illness, or external temperature extremes. The central nervous system undergoes significant changes during the course of aging. Decreased response time is often seen in the elderly population, but there is a wide variation between individuals. The immune system becomes less competent with age. Lesions of the oral mucosa associated with wearing removable dentures may represent acute or chronic reactions to the constituents of the denture base material or a mechanical injury caused by the denture. In India, many people consume alcohol, bidi, cigarettes, and Gutkha, The major block in the oral health care of elderly and the residents would be the underestimation of the oral health care need by them. The dental care of the residents is often limited to emergency care and is not aimed at retaining teeth. Conversely, with changing attitudes the oral health goal should include: Keeping their teeth, keeping their teeth healthy and keeping their teeth pretty.

Published by: Dr. Uday Patel, Dr. Anupriya Malonia, Dr. Rupal Vaidya, Dr. Shraddha Chokshi

Author: Dr. Uday Patel

Paper ID: V3I10-1167

Paper Status: published

Published: October 22, 2018

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Research Paper

Uniform spatial subdivision to improve Boids Algorithm in a gaming environment

Video games often make use of simulation to represent part of a real-world phenomenon; be it simulating a typical crowd behavior (e.g. chaos, rioting), or particle simulation (e.g. fire, smoke) and many other uses. Games have one common characteristic, i.e. they are interactive real-time systems, meaning to say processes that run in these applications must execute within a limited time threshold for the application to be called successful. The Boids algorithm is often used in these applications for realistic simulation of flocking type of behavior of virtual crowds. However, simulation of crowds in real-time using the algorithm is computationally time-consuming, due to how the algorithm evaluates the whole crowd when searching for possible nearest neighbors for each agent in the simulation. There are several approaches to improve the performance of these flocking simulations in real-time, and in this document, we discuss some of those methods that have been applied to the Boids Algorithm. We further implement and test one of these performance optimization methods, and use benchmarking results to compare the performance of the method versus the Boids Algorithms’ brute force neighborhood gathering approach

Published by: Prudence M Mavhemwa, Ignatius Nyangani

Author: Prudence M Mavhemwa

Paper ID: V3I10-1144

Paper Status: published

Published: October 22, 2018

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Case Study

Auto transplantation of a Mandibular Third Molar tooth with immediate root canal therapy: A Case series

Auto transplantation of teeth defines as the movement of a tooth from one place to another position within the same individual. It has been practiced for many years with varying degrees of success in the human race. Auto transplantation of teeth ensures maintenance of alveolar bone volume by physiological stimulation of the periodontal ligament. It requires long-term follow up of both clinical and radiographical evaluations. Auto transplantation includes transplantation of embedded, impacted or erupted teeth from one site into other extraction sites or surgically prepared site of the same person. Auto transplantation has been used to replace missing teeth and teeth with poor prognosis. In our study, we have used schinder’s root curvature analysis with immediate root canal therapy which is an additional tool for both endodontist and the oral surgeon. The newer technique of analyzing root curvature in both transplatation tooth and donor site had a great benefit for the success rate of our study. Root curvature analysis helped in both time management and planning of entire transplantation procedure. Radiographs evaluation showed readopted of periodontal tissue and successful masticatory function of the transplanted tooth.

Published by: Dr. Shwetha R. S., Dr. Venugopal S. S., Dr. K. Rashmi, Dr. Sourabh J. Torvi, Dr. Jyoti Talawar, Suganya Guruswamy, Dr. Ranjitha B. B.

Author: Dr. Shwetha R. S.

Paper ID: V3I10-1156

Paper Status: published

Published: October 17, 2018

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Research Paper

Video assisted teaching programme on first-aid for common medical emergencies

Adolescents are a period of curative madness in which every teenager has to remake his personality to free himself/herself from childhood, from parent and establish a new identity. Apart from the emotional and psychological independence, an adolescent has to deal with the ongoing physical and sexual changes in the body. He /she must have the intelligence to deal with external forces over which he/she has little control. Adolescents, mainly boys are very energetic at this stage and are prone to road accidents because of fast and negligent driving. They are at particular risk of violent deaths due to adventurous, great risk-taking and aggressive behavior. (Neelam Takur 2007) The goal of first aid is to save a life, prevent injury or illness from worsening or to help the speedy recovery. First aid and basic life support are so important to teach basic first aid and should be compulsory in all schools. Without any delay first aid saves a person’s life, it is always better as it is said that “Preparedness is a key element of first-aid”. The approach of the study was quantitative research with an evaluative approach. The study was conducted in Government High School Thirunanthikarai at Kulasekharam, Kanyakumari District. The population was Adolescents who are studying in classes of 8th and 9th standard (13-14 years). Purposive sampling technique was used. The sample size was 60 Adolescents in the age group. The tools used for data collection were demographic variables and structured knowledge questionnaire. The analysis revealed that there was a significant improvement in the mean knowledge. The pretest knowledge score was 23.4 and posttest knowledge score was 78.2. Video-Assisted Teaching Programme improved the knowledge level. The ‘t’ value found that 28.2 (P < 0.05 level of significance). That showed that there was a significant improvement in the level of knowledge after the Video Assisted Teaching Programme.

Published by: Ajitha, Daly Christabel H., Suja Renjini

Author: Ajitha

Paper ID: V3I10-1148

Paper Status: published

Published: October 17, 2018

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Research Paper

Operation analytics: Uber and ola logistics optimization

Uber and Ola both are one of the fastest growing firms in the taxi aggregator industry. However, both run through very different operations and working logistics in terms of driver and rides, route optimization, area connectivity, and availability. With this paper, we aim to draw a comparison between daily working and logistics optimization of both Uber and Ola, so as to understand the workings and the shortcomings of both the firms on whole. For this purpose, we have used mathematical and analytical tools of operations research.

Published by: Rashi Goel, Pushti Jain, Rajat Singhal, Riddhi Jhunjhunwala, Ritika Doshi

Author: Rashi Goel

Paper ID: V3I10-1149

Paper Status: published

Published: October 16, 2018

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