This paper is published in Volume 3, Issue 10, 2018
Area
Operations Research
Author
Maria Shaikh
Co-authors
Manvi Mehta, Miloni Shah, Mehnaz Ali, Shivam Mahana
Org/Univ
Anil Surendra Modi School of Commerce- NMIMS, Mumbai, Maharashtra, India
Keywords
Finance, Financial markets, Marketing, Operations, Operations research, Applications, Optimisation models
Citations
IEEE
Maria Shaikh, Manvi Mehta, Miloni Shah, Mehnaz Ali, Shivam Mahana. Application of operations research in financial markets and marketing, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARnD.com.
APA
Maria Shaikh, Manvi Mehta, Miloni Shah, Mehnaz Ali, Shivam Mahana (2018). Application of operations research in financial markets and marketing. International Journal of Advance Research, Ideas and Innovations in Technology, 3(10) www.IJARnD.com.
MLA
Maria Shaikh, Manvi Mehta, Miloni Shah, Mehnaz Ali, Shivam Mahana. "Application of operations research in financial markets and marketing." International Journal of Advance Research, Ideas and Innovations in Technology 3.10 (2018). www.IJARnD.com.
Maria Shaikh, Manvi Mehta, Miloni Shah, Mehnaz Ali, Shivam Mahana. Application of operations research in financial markets and marketing, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARnD.com.
APA
Maria Shaikh, Manvi Mehta, Miloni Shah, Mehnaz Ali, Shivam Mahana (2018). Application of operations research in financial markets and marketing. International Journal of Advance Research, Ideas and Innovations in Technology, 3(10) www.IJARnD.com.
MLA
Maria Shaikh, Manvi Mehta, Miloni Shah, Mehnaz Ali, Shivam Mahana. "Application of operations research in financial markets and marketing." International Journal of Advance Research, Ideas and Innovations in Technology 3.10 (2018). www.IJARnD.com.
Abstract
This paper reviews the Applications of Operations Research in Financial Markets and Marketing. It shows how OR has become an interface for such dynamic Fields. Finance can be described as the science of money management. It is quantitative in nature. Marketing is the study and management of exchange relationships (Bagozzi, Richard, 1975). It is more behavioural and innovative in nature. However, in this paper, we see how similar OR techniques can be applied to two contrasting fields.